{"business_info":{"name":"Iverson Auto Group","description":"Since 1948, the Iverson name has been a part of the South Dakota automotive industry. As a locally owned and operated family business that stretches back three generations, it is our goal to help the people of Mitchell, Huron, and our surrounding communities with any and all automotive needs.\n\nFrom sales to service, parts to auto body, when it comes to vehicles the Iverson Auto teams have got your automotive needs covered.","primary_category":"Car dealer","additional_categories":["Ram dealer","Auto market","Ford dealer","Jeep dealer","Dodge dealer","Trailer dealer","Chrysler dealer","Car leasing service","Motor vehicle dealer"],"address":{"street_address":"600 South Burr Street","locality":"Mitchell","region":"SD","postal_code":"57301","country":"US"},"contact":{"telephone":"(605) 996-5683","website":"https://www.iversonauto.com/?utm_source=google&utm_medium=organic&utm_campaign=googlemybusiness"},"hours":"Mon: 8:00am-6:00pm, Tue: 8:00am-6:00pm, Wed: 8:00am-6:00pm, Thu: 8:00am-6:00pm, Fri: 8:00am-6:00pm, Sat: 8:00am-5:00pm","price_range":"$-$$$","geo":{"latitude":43.7043295,"longitude":-98.0177629},"service_items":[{"freeFormServiceItem":{"category":"categories/gcid:ram_dealer","label":{"displayName":"New Ram dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:ram_dealer","label":{"displayName":"Used Ram dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:ram_dealer","label":{"displayName":"New Ram 1500 sales"}}},{"freeFormServiceItem":{"category":"categories/gcid:ram_dealer","label":{"displayName":"Ram parts"}}},{"freeFormServiceItem":{"category":"categories/gcid:ford_dealer","label":{"displayName":"New Ford dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:ford_dealer","label":{"displayName":"Used Ford dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:ford_dealer","label":{"displayName":"Ford parts"}}},{"freeFormServiceItem":{"category":"categories/gcid:ford_dealer","label":{"displayName":"New Ford F-150 sales"}}},{"freeFormServiceItem":{"category":"categories/gcid:jeep_dealer","label":{"displayName":"New Jeep dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:jeep_dealer","label":{"displayName":"Used Jeep dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:jeep_dealer","label":{"displayName":"New Jeep Grand Cherokee sales"}}},{"freeFormServiceItem":{"category":"categories/gcid:jeep_dealer","label":{"displayName":"New Jeep Gladiator sales"}}},{"freeFormServiceItem":{"category":"categories/gcid:jeep_dealer","label":{"displayName":"Jeep parts"}}},{"freeFormServiceItem":{"category":"categories/gcid:dodge_dealer","label":{"displayName":"New Dodge dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:dodge_dealer","label":{"displayName":"Used Dodge dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:dodge_dealer","label":{"displayName":"Dodge parts"}}},{"freeFormServiceItem":{"category":"categories/gcid:chrysler_dealer","label":{"displayName":"New Chrysler dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:chrysler_dealer","label":{"displayName":"Used Chrysler dealer"}}},{"freeFormServiceItem":{"category":"categories/gcid:chrysler_dealer","label":{"displayName":"New Chrysler Pacifica sales"}}},{"freeFormServiceItem":{"category":"categories/gcid:chrysler_dealer","label":{"displayName":"Chrysler parts"}}},{"freeFormServiceItem":{"category":"categories/gcid:trailer_dealer","label":{"displayName":"Featherlite"}}},{"freeFormServiceItem":{"category":"categories/gcid:trailer_dealer","label":{"displayName":"Ez Hauler"}}},{"freeFormServiceItem":{"category":"categories/gcid:trailer_dealer","label":{"displayName":"Circle D"}}},{"freeFormServiceItem":{"category":"categories/gcid:trailer_dealer","label":{"displayName":"Frontier"}}},{"freeFormServiceItem":{"category":"categories/gcid:trailer_dealer","label":{"displayName":"Mission"}}}]},"recent_reviews":[{"author_name":"brett shumaker","author_url":"https://www.google.com/maps/contrib/106578012836105028604/reviews","rating":1,"text":"Not great customer service just needed speedometer recalibrated after getting new tires put on , was told no way could get that done today be couple days. Guess its to hard to plug laptop in punch in new size and let it relearn new size takes less than a  hour. Ohwell on down road we go","relative_time":"8 months ago","published_at":"2026-01-06T15:17:17.000Z"},{"author_name":"A Little Birdie","author_url":"https://www.google.com/maps/contrib/114789234954698883075/reviews","rating":1,"text":"John and Austen Iverson were less than professional with our experience. They sold a work van to a friend of theirs (who wasn't licensed as a dealer), thinking they were a dealer. That person sold us the work van. When we realized we had been title jumped, we back tracked to the Iverson's. Originally, they stated they were more than happy to work with us, as they also made a big mistake that could get them into legal trouble. In order to make it right, they would provide us with the correct title. We shipped them our title overnight. Supposedly, our title was sent into the state for a replacement relevantly soon...weeks turned to months, and over a year has passed. Austen would be good at communicating for a bit, then disappear, making excuses like \"his kids took his phone\". Over a year later, and all communication ceased from them. We've called, messaged, and mailed them correspondence with no reply. Over a year later, we've got a stolen title, and a totally unusable work van sitting in our driveway. I'm beyond frustrated with their lack of professionalism. Other people may or may not have a good experience with them, but stories like this need to be shared. Our poor little business took a huge loss because they refuse to give us our rightful property back!","relative_time":"a year ago","published_at":"2025-07-02T02:10:30.000Z"},{"author_name":"Ms. Mandy","author_url":"https://www.google.com/maps/contrib/113256824527321648743/reviews","rating":5,"text":"I have wanted a reliable pickup for the longest time, and Iverson absolutely delivered! Kevin and Jason did a fantastic job of getting me the exact pickup I wanted at a great price without having to go over my budget! They had my vehicle ready to take right away when I came in to sign for it, even had the back bumper replaced for me! I cannot wait to get my next vehicle from Iverson, and look forward to working with them again. Thanks guys!!","relative_time":"3 years ago","published_at":"2023-02-27T20:30:49.000Z"},{"author_name":"Bren Maiden","author_url":"https://www.google.com/maps/contrib/107487322279885699004/reviews","rating":3,"text":"Was in for an oil change about 8months ago. Setting it up was fine. Shop manager was not the most welcoming but we all have our days. Stayed in waiting room by main reception. No one even said hi while I was there for approx 40 min. Sales people walked by and didn't even acknowledge my existence. Young lady behind counter would make eye 8 months ago in Huron","relative_time":"4 years ago","published_at":"2022-06-22T23:17:32.000Z"},{"author_name":"Mason Weller","author_url":"https://www.google.com/maps/contrib/111161662155739075666/reviews","rating":1,"text":"Terrible place. Drove all the way from central Nebraska to purchase a vehicle got there and got told they wouldn't take out of state checks after I had talked to salesman on the phone before I came up so couldn't take the vehicle home and had to make another 4 hr trip back. Truck I purchased from them is junk. They hid so many issues. During test drive I was told heated seats worked. They did not so I told them and the dealership knew they didn't work but forgot to tell the sales man to hide it. Terrible untrustworthy place. Never by a used vehicle from them they love to hide problems and not be truthful!!!","relative_time":"2 years ago","published_at":"2023-10-09T17:49:39.000Z"}],"latest_posts":[{"name":"accounts/-/locations/10170295980079837635/localPosts/3106365043364417295","summary":"Searching for a spacious SUV with $0 down at signing? Take advantage of current vehicle offers on the 2026 Ford Explorer Active 4WD SUV, featuring flexible monthly lease options or 3.49% APR financing for up to 84 months through Ford Credit.\n\nBrowse our inventory online or visit our showroom to take a test drive. Claim your offer today at Iverson Ford in Mitchell.","language_code":"en","topic_type":"OFFER","create_time":"2026-09-23T16:56:25.406534Z","update_time":"2026-09-23T16:56:25.406534Z","search_url":"https://local.google.com/place?id=14266481352016616786&use=posts&lpsid=CIHM0ogKEMnUsOmBxumGlwE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipP8s0VaEerAKEKAmyS_LnUy4eNU2BcdVVy5sJ0"]},{"name":"accounts/-/locations/10170295980079837635/localPosts/5631087853503407696","summary":"Looking for a versatile pickup truck with clear leasing options? Take advantage of our featured lease offer on the 2026 Ford Maverick XLT AWD SuperCrew, offering flexible monthly terms through Ford Credit.\n\nVisit our showroom or browse our inventory online to claim your offer. 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Take advantage of $9,000 off MSRP and 4.9% APR financing for 72 months through Stellantis Financial Services on Stock #28569.\n\nBrowse our inventory online or visit our showroom to save in Mitchell today.","language_code":"en","topic_type":"OFFER","create_time":"2026-09-23T16:33:17.360021Z","update_time":"2026-09-23T16:33:17.360021Z","search_url":"https://local.google.com/place?id=14266481352016616786&use=posts&lpsid=CIHM0ogKEP7gj4ncnv7g4AE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipOZQc2pJRZkN6ZnQOceKd1mpxlG8tjARZvyO0Q"]},{"name":"accounts/-/locations/10170295980079837635/localPosts/3758524339602685684","summary":"Searching for a versatile 4x4 SUV with low monthly payments? Take advantage of a 42-month lease on the 2026 Jeep Compass Limited for $398 a month with $999 down for returning lessees. Enjoy 10,000 miles per year and flexible financing options through Stellantis Financial Services on Stock #28992.\n\nVisit our dealership or browse our inventory online today to claim this lease offer in Mitchell.","language_code":"en","topic_type":"OFFER","create_time":"2026-09-23T16:29:42.430993Z","update_time":"2026-09-23T16:29:42.430993Z","search_url":"https://local.google.com/place?id=14266481352016616786&use=posts&lpsid=CIHM0ogKEKyrgpHWoZfYwAE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipPHSmwrvuyi8C_JGI6-zJUemD_bfmLavsVkXLw"]},{"name":"accounts/-/locations/10170295980079837635/localPosts/5942772873719330046","summary":"Searching for a versatile SUV with outstanding rates? Take advantage of 0% financing for 72 months on all 2026 Jeep Cherokee models. Get the legendary capability and comfort you need with clear, predictable monthly payment options.\n\nBrowse our inventory online or visit our dealership in Huron 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