{"business_info":{"name":"Iverson Ford","description":"Iverson Auto: South Dakota\\\\\\'s premiere dealership has provided customers around the United States unparalleled sales and service for nearly 70 years.","primary_category":"Ford dealer","additional_categories":["Truck dealer","Used car dealer","Used truck dealer"],"address":{"street_address":"2500 Dakota Avenue S.","locality":"Huron","region":"SD","postal_code":"57350-1905","country":"US"},"contact":{"telephone":"(605) 352-6464","website":"https://www.iversonford.com/"},"hours":"Mon: 8:00am-6:00pm, Tue: 8:00am-6:00pm, Wed: 8:00am-6:00pm, Thu: 8:00am-6:00pm, Fri: 8:00am-6:00pm, Sat: 8:00am-5:00pm","geo":{"latitude":44.3366484,"longitude":-98.2129645},"labels":["DAS:71601ebf-a099-647e-716c-35a3b02b8fc3"]},"recent_reviews":[{"author_name":"Marilyn Mendenhall","author_url":"https://www.google.com/maps/contrib/116372031547347688269/reviews","rating":5,"text":"What a great experience it was to have Wade Hoesing at Iverson Auto help us buy our beautiful new Grand Cherokee! He answered all our questions, treated us with respect, and made the financing as easy as possible. We highly recommend Wade and Iverson Auto!","relative_time":"4 months ago","published_at":"2026-04-04T16:15:39.000Z"},{"author_name":"Dave Marvel","author_url":"https://www.google.com/maps/contrib/109104091133756401536/reviews","rating":5,"text":"Had an oil change and tire rotation on my 2022 Jeep Cherokee.  The Staff is friendly and knowledgeable. The service was completed in a timely manner,  the service went beyond just the oil change, such as multiple points on the vehicle were inspected and a detailed report was sent to me via an email. The price for the service I find to be very reasonable and competitive.\nI have used Iverson (Huron) several times for service and had a good experience each time. I recommend them.","relative_time":"a month ago","published_at":"2026-06-15T22:28:50.000Z"},{"author_name":"Mona Zeeck","author_url":"https://www.google.com/maps/contrib/112983065940805498696/reviews","rating":5,"text":"Wade was a great!  He helped me find just what I needed for a 2nd car.\nI will definately be back again.\nThis is the 2nd car I've bought from him!","relative_time":"a month ago","published_at":"2026-06-16T03:19:01.000Z"},{"author_name":"Laura Wilson","author_url":"https://www.google.com/maps/contrib/112818126851551052072/reviews","rating":5,"text":"I live in Pierre, and called to see if the vehicle I was looking at on the website was still available. I was told that it was, and to call back at end of business day on Friday to make sure it was still there so I didn't make a wasted trip. I appreciated that Chad was honest with me and wanted me to call before I came down. Then when we got there on Saturday, everything was ready to go. We were there for 2 hours total from start to finish with the financing. We are used to waiting longer and it taking a minium of 4 hours. My husband and I appreciated that everything was in order and we were helped so effeciently. Would for sure do business with them again! Thank you for being able to put me in the car I wanted! 😊","relative_time":"2 months ago","published_at":"2026-05-27T23:08:39.000Z"},{"author_name":"Ryan Dolly","author_url":"https://www.google.com/maps/contrib/107335087208522929853/reviews","rating":5,"text":"Mark and Dan did a phenomenal job locating the exact car my wife wanted and taking great care of us. Gave us a great deal. Highly recommend working with them for your next vehicle!","relative_time":"10 months ago","published_at":"2025-09-21T15:57:42.000Z"}],"latest_posts":[{"name":"accounts/-/locations/12453146023813718153/localPosts/3798618994704243954","summary":"Explore new 2026 Ford Maverick trucks at Iverson Auto in Huron.\n\nLooking for a versatile compact pickup built for daily efficiency and capability? The 2026 Ford Maverick features a standard 2.5-liter hybrid powertrain on most trims, available Intelligent All-Wheel Drive, and the flexible FLEXBED® Cargo Management System. Take on tougher jobs with up to 4,000 pounds of towing power when equipped with the available 4K Tow Package.\n\nBrowse our vehicle inventory online or stop by our showroom today. Visit Iverson Auto in Huron to test drive your next truck!","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://www.iversonford.com/2026-ford-maverick-for-sale-in-huron-sd/?utm_source=google&utm_medium=organic&utm_campaign=google_my_business&utm_content=2026_ford_maverick_live_pages_post","call_to_action_type":"LEARN_MORE","create_time":"2026-08-11T17:32:22.780654Z","update_time":"2026-08-11T17:32:22.780654Z","search_url":"https://local.google.com/place?id=8179552315089558947&use=posts&lpsid=CIHM0ogKENPdmqWd5KGuoAE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipNylDLlNM9PqMtCTegN9Rr7iwYS67fjUw3l1rcw"]},{"name":"accounts/-/locations/12453146023813718153/localPosts/8896433456755817067","summary":"2026 Ford Bronco Sport Outer Banks at Iverson Auto\n\nBuy a new 2026 Ford Bronco Sport Outer Banks at Iverson Auto in Mitchell. Searching for a versatile 4x4 SUV with transparent savings? Take advantage of our featured Iverson Price of $35,308 on the new 2026 Ford Bronco Sport Outer Banks, discounted from an MSRP of $38,050 with dealer discounts applied.\n\nVisit our showroom in Mitchell today or browse our online inventory to schedule your test drive.","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://www.iversonford.com/inventory/new-2026-ford-bronco-sport-outer-banks%C2%AE-4x4-5-door-suv-suv-crossovers-3fmcr9cnxtre54934/?utm_source=google&utm_medium=organic&utm_campaign=google_my_business&utm_content=2026_ford_bronco_sport_outer_banks_special_offer_post","call_to_action_type":"SHOP","create_time":"2026-08-11T17:28:33.517152Z","update_time":"2026-08-11T17:28:33.517152Z","search_url":"https://local.google.com/place?id=8179552315089558947&use=posts&lpsid=CIHM0ogKEMTXo5rJj__lRw","media_urls":["https://lh3.googleusercontent.com/p/AF1QipPiDFlav9KCIoYqEQDgFP7NIJEgonE4pc7vvB8R"]},{"name":"accounts/-/locations/12453146023813718153/localPosts/5756904493678824957","summary":"2026 Ford Maverick XLT at Iverson Auto\n\nBuy a new 2026 Ford Maverick XLT at Iverson Auto in Mitchell.\nSearching for a versatile compact pickup truck with transparent savings? Take advantage of our featured Iverson Price of $38,318 on the new 2026 Ford Maverick XLT, discounted from an MSRP of $38,555 with dealer discounts applied.\n\nVisit our showroom in Mitchell today or browse our online inventory to schedule your test drive.","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://www.iversonford.com/inventory/new-2026-ford-maverick-xlt-awd-supercrew%C2%AE-3fttw8j3xtrb45974/?utm_source=google&utm_medium=organic&utm_campaign=google_my_business&utm_content=2026_ford_maverick_xlt_special_offer_post","call_to_action_type":"LEARN_MORE","create_time":"2026-08-11T17:26:41.257428Z","update_time":"2026-08-11T17:26:41.257428Z","search_url":"https://local.google.com/place?id=8179552315089558947&use=posts&lpsid=CIHM0ogKEP6g1I-30K3zwAE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipODWQfh9oFcozmgKBvhAqnUuOPYc2vZkhazhuJc"]},{"name":"accounts/-/locations/12453146023813718153/localPosts/2573947400897273632","summary":"2026 Ford Maverick XLT at Iverson Auto\n\nDrive the new 2026 Ford Maverick XLT at Iverson Auto in Huron.\nSearching for a compact pickup truck that delivers versatile bed utility and smart cabin technology? The 2026 Ford Maverick XLT offers practical payload capability, comfortable seating, and efficient performance engineered for daily commutes and weekend projects.\n\nVisit our showroom in Huron today or browse our online inventory to schedule your test drive.","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://www.iversonford.com/inventory/new-2026-ford-maverick-xlt-awd-supercrew%C2%AE-3fttw8j3xtrb45974/?utm_source=google&utm_medium=organic&utm_campaign=google_my_business&utm_content=2026_ford_maverick_xlt_new_inventory_post","call_to_action_type":"LEARN_MORE","create_time":"2026-08-04T15:02:02.128979Z","update_time":"2026-08-04T15:02:02.128979Z","search_url":"https://local.google.com/place?id=8179552315089558947&use=posts&lpsid=CIHM0ogKEMWOkNP2h6zzoQE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipOnKX5V-GRDa1pqtwJFFxZLXRBDzBlEwBeOrENj"]},{"name":"accounts/-/locations/12453146023813718153/localPosts/4090930263890084595","summary":"2027 Ford Expedition MAX Platinum at Iverson Auto\n\nBuy the new 2027 Ford Expedition MAX Platinum at Iverson Auto in Huron.\nSearching for full-size luxury combined with an extended wheelbase and maximum cargo room? The 2027 Ford Expedition MAX Platinum offers spacious three-row seating, high-end interior finishes, and advanced safety technology engineered for family travel and long road trips.\n\nVisit our showroom in Huron today or browse our online inventory to schedule your test 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