{"business_info":{"name":"Varsity Lincoln","primary_category":"Lincoln dealer","address":{"street_address":"49251 Grand River Avenue","locality":"Novi","region":"Michigan","postal_code":"48374-1206","country":"US"},"contact":{"telephone":"(248) 305-5300","website":"https://www.varsitylincoln.com/?utm_source=google&utm_medium=organic&utm_campaign=googlemybusiness&utm_content=websitectabutton"},"geo":{"latitude":42.493437,"longitude":-83.5347186}},"recent_reviews":[{"author_name":"joseph mashni","author_url":"https://www.google.com/maps/contrib/117107251234086653696/reviews","rating":3,"text":"sent my car for the first oil change and recall fixes.  had a pleasant pick up. and delivery a few days later. when the recalls where done. they had washed the car  and returned on time. my issue was the amount of dirt and stain on the back of the navigator after the wash.  there was an item on the drivers floor space that didn’t belong g there. never had a vehicle returned with such poor quality cleaning or vacuuming of internal aspects.  I expected a lot better from a black label service","relative_time":"a month ago","published_at":"2026-06-22T01:23:03.000Z"},{"author_name":"Taylor","author_url":"https://www.google.com/maps/contrib/110948297254469291414/reviews","rating":5,"text":"I had a fantastic experience buying a car with Varsity Lincoln. This was my first car purchase and I was so scared but the team took care of me!! The general manager, Jere, was incredibly kind, patient, and knowledgable. His whole team was fantastic - Shadow was great! I can't remember other names but each person I interacted with quickly changed my perception of car salesmen. Every last one of them communicated with integrity and patience. Could not recommend enough.","relative_time":"3 months ago","published_at":"2026-04-23T13:54:33.000Z"},{"author_name":"Lauren Donahue","author_url":"https://www.google.com/maps/contrib/111739944828251226321/reviews","rating":5,"text":"I had been searching the market for a while with the goal of purchasing a pre-owned Lincoln SUV, and when I came across Lincoln Varsity of Novi, I immediately knew I had found the right dealership. Between their outstanding reviews and their incredible selection of Lincoln SUVs, my decision became easy.\n\nJillian was an absolute gem to work with. She went above and beyond in every way — even coming in on her day off to help my husband and me choose the perfect Lincoln SUV. Her dedication, knowledge, and genuine care made the entire experience enjoyable and stress-free.\n\nThe facility itself is clean, welcoming, and very accommodating. Even the waiting process during our trade-in and purchase was smooth and comfortable.\n\nI would definitely recommend Lincoln Varsity Ford of Novi to anyone looking for their next vehicle. Exceptional service from start to finish!","relative_time":"5 months ago","published_at":"2026-03-04T20:54:19.000Z"},{"author_name":"paulina multhaupt","author_url":"https://www.google.com/maps/contrib/113847034801035968453/reviews","rating":5,"text":"Love our 2022 Aviator Hybrid from Varsity Lincoln! Working with GM Jere Law on the sale last week was absolutely wonderful. He was straight to the point and business-like yet found a way to combine just the right amount of humor to make the process truly enjoyable. Since we live over an hour from the dealership, Jere and I communicated via phone to make the deal, and then we drove out to the dealership to meet the team and pick up the vehicle. Finance Manager Stephen Elzein was also top notch! Thorough and responsive, Stephen is the epitome of professional. My overall rating? 10 out of 10... no notes!\nI will definitely be coming back to Varsity Lincoln.","relative_time":"10 months ago","published_at":"2025-10-13T17:22:15.000Z"},{"author_name":"fudwa fawaz","author_url":"https://www.google.com/maps/contrib/108185132190980094113/reviews","rating":5,"text":"We had an outstanding experience working with Racha Hodroj at Varsity Lincoln in Novi while purchasing our Lincoln Nautilus. Racha was professional, knowledgeable, and incredibly helpful throughout the entire process.\n\nShe went above and beyond by staying after hours to patiently walk my dad through all of the vehicle’s features and options, making sure he felt comfortable and confident with his new Lincoln. Her dedication to customer service was truly exceptional.\n\nTo make the experience even better, she personally delivered the vehicle to our home, providing first-class service from start to finish. We highly recommend Racha to anyone looking for a stress-free car-buying experience. Thank you, Racha, for your professionalism and outstanding care.","relative_time":"a month ago","published_at":"2026-06-20T19:11:31.000Z"}],"latest_posts":[{"name":"accounts/-/locations/3771460524842015106/localPosts/7917957792235145188","summary":"Where are you driving next? Stop by the showroom or chat with our team today to get your vehicle road-trip approved!\n\n🔗 Explore Inventory & Service.","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://www.varsitylincoln.com/?utm_source=google+business+profile&utm_medium=post&utm_campaign=service&utm_id=GMB+posts","call_to_action_type":"LEARN_MORE","create_time":"2026-08-19T16:08:01.543376Z","update_time":"2026-08-19T16:08:01.543376Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKEKXd5-zTwaTmtwE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipMsBshBdmdqR27R9mJrF3Xlttg5Q6SQ9XSmaQPg"]},{"name":"accounts/-/locations/3771460524842015106/localPosts/1559075564875511080","summary":"Fast, Reliable Service When You Need It. Only at Varsity Lincoln! Don't let car maintenance slow you down. Our factory-certified technicians combine speed with precision, utilizing advanced diagnostics and genuine OEM parts to get you back on the road safely and quickly.\n\n📞 Call Service","language_code":"en","topic_type":"STANDARD","call_to_action_type":"CALL","create_time":"2026-08-19T16:07:28.194244Z","update_time":"2026-08-19T16:07:28.194244Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKENGOtMicx-GVtgE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipMF4IbmAD5Oz78feb8JSoRoyuMWriVj3im5QIc5"]},{"name":"accounts/-/locations/3771460524842015106/localPosts/4031961547498574450","summary":"Convenience at Your Doorstep. Experience Lincoln Pickup & Delivery at Varsity Lincoln! Skip the waiting room and let our certified experts handle your vehicle service from home or work. Effortless luxury is just a click away.\n\n🚗 Schedule your contactless pickup and delivery service now!","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://www.varsitylincoln.com/?utm_source=google+business+profile&utm_medium=post&utm_campaign=service&utm_id=GMB+posts","call_to_action_type":"BOOK","create_time":"2026-08-19T16:06:55.735739Z","update_time":"2026-08-19T16:06:55.735739Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKEJzotsus__6hIw","media_urls":["https://lh3.googleusercontent.com/p/AF1QipOPJpZslcWdaI2G1XCNUhyhtBAuhEvmYpJ3A5ZR"]},{"name":"accounts/-/locations/3771460524842015106/localPosts/1230968973939015466","summary":"Explore Lincoln Certified Pre-Owned Vehicles at Varsity Lincoln today! Get the prestige and performance of a like-new Navigator, Aviator, Nautilus, or Corsair with incredible value. Enjoy factory-backed coverage, a full vehicle history report, and premium ownership perks without the new-car price tag.\n\n🚙 Test drive your next luxury vehicle today!","language_code":"en","topic_type":"STANDARD","call_to_action_type":"CALL","create_time":"2026-08-19T12:27:24.163213Z","update_time":"2026-08-19T12:27:24.163213Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKEMjlio-m6diC7QE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipOgfmpsHO-4Pc7BnpyeJwqxwSMtXpa0HeUo5rW1"]},{"name":"accounts/-/locations/3771460524842015106/localPosts/8621166413094552920","summary":"Precision Maintenance Made Easy at Varsity Lincoln—because your time is valuable. Enjoy hassle-free luxury car care with our signature Lincoln Pickup & Delivery™ service, genuine OEM parts, and certified specialists who know your Corsair, Nautilus, Aviator, or Navigator inside and out.\n\n🛠️ Schedule your certified service appointment today!","language_code":"en","topic_type":"STANDARD","call_to_action_type":"CALL","create_time":"2026-08-19T12:26:36.681315Z","update_time":"2026-08-19T12:26:36.681315Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKEL-ex7XB1IyvugE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipPkebT2iqKs6ebgYktx0cjWHlB7x9VF-U-yCAn7"]}],"image_urls":["https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AWCwydhCfrBMCOtsm4tG6_l5c8p3NU09ClGeUERvJmx6l8SuUfQykTB6_lunqqQOgS1TvkqGocGT5zI9BUcyTVYEggK_GGRdkagh2YluCAR9b0Uz1HsDwMXkaCiC9yqHs9shuI4qtpXsqurfQ2vEC5oeWgGt-JH5K5P3-u1R0aIr1IW-dgNrV-gle7npkaAyTqayzPsJyTESxTNFiaseJ_vMichGF_2V4Rz-AyVyhpw9aAalIrxXBG_875q9nHOGWSRLj-OBy_V1TwsCQUPdhTGiEaxsxHRdmBDfazKV27VUOsjJaI8_Rk7llOEmEAyNq6rEjmP4f_UI8RBYvGHSyD-wRb5UwXq4EC0NykC8SI4WEPAWyqJoVEGoZq_QhEpKZIdwyYhfIrpbLQpwOpjKg3WQXpViYh1ZtMgI4dRm_GTXReufR4vg&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AWCwydir9TyKeNUoTR_2oQFWouIjFv0sMxdnCGElqHwM-rW8plij1dBwhCuM8xccrAR1DNvTllUda1AYq7XkUg7bFHHIXFRgx-QLQ2DDLD4zvJeBPgyKpfbws1Lw7Ablc7bUuUZafZuTKluAKwR7UFtIYT0bncW-GftXlPNndBii92Os3eaBIW8hWF80l4GEC2N05O_DLsWLjzqp-Q0jqbC4NhWCNpAkybaiNg2nQnv1Lk_OqyY_W31E-r50PThMNy1TpeYicELzfT_aWSkPWg6gxWDRCbBJi68KcxPsJ6oTHdjhbDfmWubUZmQpPo6DrKzrh53rZuayf0lSZBgfrPjCM8SEbwDOHuCvDUZyebnmGkqHwLkhGCsfcU1lw8JKJ8SmuepsL2I5pqQGJg3dFCcXiBiOWsx9-vIpKuUVH6GjeujS0o-z&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AWCwydh7zFF4KkjWzoqtZUB4R6jsoHygUzerkRKNA0FG_wnCLbyuXH_R7nU1sWXFI1ln0e8s2Dm5TQuviz58X3o1fk_3AWtD5gn1kkjgcNAOXhXPttsp1R13lDx8vjuX_x1_LSCqU0xpJ9smIEo1VegRkrSICIyt4RnVvh9_Cx82IeYaACKyo9SYFAKvV2R6XQ1QVFiFF9Rdnott52NKwN7C9BA3caxQO2iNovwQ1xoQvKvkgZ1n6uI319K_JYtEmiKVCYWkobnv6la03n9f0hdmsy4WqmxpyI2AZJwQI0uObB6s6CtjdATbl8vuQH0wDEZUcyThfVXyqp_zBP-9LqPHG0ugCtcnXheN9W3_RVIhcsYJYA19hzY267mry6hL8yYNVK02HILQ0r7oamz8uWxR8bD9OlmSIbTCQFsXzgyC_6nr5rO6&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AWCwydi7iYYvWsnckINNtxFcZcSDKbG3ueK2cDX-T888HQwdvaeAjzQPz4xy-OmnEAgIr6JOULUFnfrP9CSzIcSvfAnVwN3amEgQ4E35Z-KKB9u7T1DFn32lTtNwxTq39hTJTH8KBfB_ZWV_p8KgLyatlJQimPfTIQ07LtRKHFXjPdOs1ACayW659A3l9Ywfc18xOzz_RU-ZvFSxRHwmbEuvpPWOdNyu5MqriIgmQthG0aYKu-LeB44uP4ar0ZmPHx9S-gIMmC_IWGSVvyQBU0Rthg4K-Ixj8NDR61fGG75TqkLqscnv4HOpWDRFKLSYdbaJYni5xDZTQosbYu076dxj4FUT4Hf3sio6QiOs0MZhIcu0ykAWOjOUSqaDR4yHlzPaEOxS--bfP6tWkCJHCptk07hZ3kZOXLVJOhaDwDfGoUS_-XzbqFAzxzdosQZdxWwf&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AWCwydjbPIP6LRly9f6RJaVLUvIr05y5ztlbINNNjuIQfhibH2NybbxMiE2LOGqSYJMhPEZ03rtcrJlpsVt7im5Z4ZtHQV3QXLsP7jwS1y8N-vv_zOefL_E33NTaSblfsJ1M8ct9yJij3YEzSk2qw8TdSr58doPBLsBfGGRKSeIp4MK1mX-T_q6UdJtRUfFXvM2-pzrE-1H7wD0JXd2BYoUX3jt0GP9hwOwzrEW8zQsQs1xd3xEaoMukvmhVTI2oXBo8VvgmGO8vkkCm15L1goFylOtHvpZZgqUYCVOxKhWlX2YOsFQs5gUSkS2WvlDERSqgpIT3Z1aQaDtAc4UoHt2eRxanwvNtYS0cp25oQwvV5RyhHA4QDU3hj_s2FK5GJ3m6bbbD1Bt_NLxllov6SCo5-DIoYJCT3Y56j5LjB16HvUAaFDM&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AWCwydijO4lRTbI-Umkk_cSEjyZbvMC3eZRnv0dGeH-VS6myMTi2rKsOw9R4uTOi5HdGLq7FI0qkGnQLDl9frtziLEFhmWK6L666siqdxvjCYt3YwvgrdE0wYI_YKb-X_DuDW73egUtYz-9L7PmtG4R6j8j9nGofmhVasQQJeJabaUQUksoWzzGEMg2AvIaAGLKdwTsNbGh3x_uE0AXZwuz3WThCcLQ1kL5rhXwguMkovx65W7qdLHCCkFICqw3Ll4A3N47o1JPpGs1v9ftHiEXVOQL_znMPdXii1a6etd6TO71Sq5KTr8TaAHlmz8bhlw5Rx7NJVzyxMIurcV-xbScNwcWandueXy71m0nHDsdz3NYriepk9NIwVtoRL9klEgqSzBAwH9IFdZAaQhaRQN4nKHTOCO5vFgvl9SbEZU7-uMQLqDe2&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AWCwydgb1PHR3cglmfxVKFceAV8yz6fFPugno83hNqpvytlAAzEfvznx4VhZKvHkhFfVAFt2LMc6wh60725MQaa7uVFDPxHfyi2Xs-qPnqyk9h915XmIjFJd-Nb5b5Vn7goFb8ZSNgcjrEYBrDhecyFbxIMSunSd1iCErroILxqB1lOdx5Yt0Xl_JKT3yLlMbQ66UsZqFhmY0u_LqPxxpUjPjro9tuk4NW7U_25qhp-V4wm1KoV91EaDFTkQm0EclKi8il_a8f14XaBF_p1j6VR4eOgq1t2_j0Z3qVQdQ-bqN18MzPddVpC67Y-ZsQtU9yDzKxhkTWk3cdiHQZ5nemvEO6K1x8I-i-z326HEI1lmeAXB6n38vKPO1pmUfZQTPZxz_gSFX_py3VOBPfub7QdHhFFhOMVsCvxst_J6XIfsVrtC7BL4&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AWCwydg-p8y-ZSZl_SM1KXxMrR6FZgdEgxe4jHQHuffAZOw10myJ3XbsnlEpycNYIq0b-6FzYrhXIZKmWY9S_PfsDJqvZUqWpu2fyhCVbGqx8DEsT9sZfrH0I0xUTBIUGcq4GL7VV1T7ouL2eDNL--8eEmY1QnDe6OmA35tHL3DBORwlBBb1h-WNPQyyqPBXEjwTGYMOTsS1_0aM6El1-f9cQTdIiv0UjIHfO0RYZ35D1I1jZK2rK-3W5Va_iXmQvXUC9beFbsF56JZ6NxnfDZ1-stf7Pjp7-Dqw-Ekdsuk5vYNqOUSYLvE-DoJkYDj0vuQ1iS9u49dLfHw82644lui1VKDNgy7ql2V2TVtsl0bfhRuJfYyidKxmhv4mSZ9x_Qzi7ZwIAb0cP06NZwVxC5lAhb4rMp2bKGGyNMT8cdE15Ws&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AWCwydhiNHQRRiHJYAHM6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