{"business_info":{"name":"Varsity Lincoln","primary_category":"Lincoln dealer","address":{"street_address":"49251 Grand River Avenue","locality":"Novi","region":"Michigan","postal_code":"48374-1206","country":"US"},"contact":{"telephone":"(248) 305-5300","website":"https://www.varsitylincoln.com/?utm_source=google&utm_medium=organic&utm_campaign=googlemybusiness&utm_content=websitectabutton"},"geo":{"latitude":42.493437,"longitude":-83.5347186}},"recent_reviews":[{"author_name":"Justin A (Jumo)","author_url":"https://www.google.com/maps/contrib/115750742911236232265/reviews","rating":5,"text":"I had an outstanding experience at Varsity Lincoln in Novi! From start to finish, the professionalism was top-notch. My salesman Josh was incredibly knowledgeable, patient, and made the entire process smooth and stress-free. He took the time to understand exactly what I was looking for and went above and beyond to ensure I found the perfect vehicle.\nGeneral Manager Jere was equally impressive - his commitment to customer satisfaction and attention to detail really set this dealership apart. The entire team made me feel valued as a customer, not just another sale.\nIf you’re looking for a dealership that combines excellent service with genuine professionalism, I highly recommend Varsity Lincoln, You won’t be disappointed!​​​​​​​​​​​​​​​​","relative_time":"5 months ago","published_at":"2026-01-10T18:26:57.000Z"},{"author_name":"Keith Redlin","author_url":"https://www.google.com/maps/contrib/117832771091187518288/reviews","rating":5,"text":"My wife and I have been seeking to purchase a new Lincoln Navigator.  From the moment we connected with Anthony Camadar (sales professional) we felt guided on our buying journey.  He moved fast to secure our vehicle, worked hard to maximize our trade in and spent time with us in the vehicle to navigate through the primary functions that the new redesigned Navigator offers.  Great experiance!","relative_time":"3 months ago","published_at":"2026-03-03T14:31:27.000Z"},{"author_name":"Scott Poupard","author_url":"https://www.google.com/maps/contrib/110177518660723660078/reviews","rating":5,"text":"\"Now this is what buying a car should be like! As a business owner for over 30 years, I have high standards for service, and Varsity Lincoln exceeded them all. Reaching out to Jere Law was the best move—he is a total class act.\nOur salesman, Nolan Pavlack, was incredibly knowledgeable and made the process seamless. We had such a wonderful experience while my daughter was purchasing her first new car that we ended up getting another one for ourselves! A huge thank you to Dan Rank for all the help as well. Now I truly understand why they are the #1 Lincoln dealership in the country. I’ll be sending all my family and friends their way!\"\nScott","relative_time":"3 months ago","published_at":"2026-03-04T17:17:31.000Z"},{"author_name":"Billy Hunt","author_url":"https://www.google.com/maps/contrib/106823836859494073067/reviews","rating":5,"text":"I want to thank varsity Lincoln for the outstanding professional job they did and especially Sam the salesman. He kept me informed every step of the process. I purchased my dream car a 2004 Chevrolet Corvette I live in Charlotte North Carolina and they made me feel comfortable knowing that Car was getting was excellent which it is Sam did a terrific job if you’re looking for a salesman to treat you right care about you Been happy and satisfied with the purchase your vehicle I would definitely ask for Sam. I flew up to pick up the car instead of having it delivered so I can start enjoying it before I head back to the Middle East Sam. Thank you again for the professionalism, courtesy and kindness you show me through this process.\n\nNo matter where you may live within the United States feel sure if you purchased from this Dealership you will be very well satisfied with the professionalism, courtesy and kindness and good quality vehicle that you will receive thanks again\n\nAnd to all the employees behind the scenes, thank each and everyone of you may you all have a great safe and blessed day","relative_time":"3 months ago","published_at":"2026-02-14T10:56:13.000Z"},{"author_name":"Khalil Beydoun","author_url":"https://www.google.com/maps/contrib/108740863228286832263/reviews","rating":5,"text":"I had such a great experience at Varsity Lincoln, and it was all because of Racha. She was honestly the best car sales agent I’ve ever worked with. From the moment I walked in, she was welcoming, patient, and genuinely cared about helping me find the right vehicle — not just making a sale.\n\nShe made everything easy, explained every detail clearly, and made sure I was comfortable through the whole process. No pressure, no stress — just amazing customer service and real professionalism. You can tell she truly cares about her customers.\n\nIf you’re going to Varsity Lincoln, ask for Racha. She’s incredible and made the entire experience enjoyable. Highly recommend!","relative_time":"3 months ago","published_at":"2026-02-27T21:13:00.000Z"}],"latest_posts":[],"image_urls":["https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AaVGc3lbWRxXtPsqI_oYOhNW6tdZ357jlyzRzaVetcmMUZBmgIBRBIf2Al9kWBWt3E51PEDWAZqCZmB0ioMIVFcFxgAEdvb1QT7BQ_SzgARs2zp1kDwdMTO8LTXXZklt-COiJIudg4J3HpNEYUdp4XOv3r8WBAQDNvhJlmVy3C18qfC405G7zUXp71SB-SjI5IfqXM0--UK-DWrVgazLYLSCAyEj1TAlK5ocHYOWpJ84KVPNjsZLi2scl6pn6u6AQUWiJJwFiwwVoD3zCsp43szWOCwQ8WFxJs4PFqpPytxHScJZY094jP90XvY26ecchjFdZ3ve9rkx-bKSarZx82VuTsofnojb0SIjF7c6Zfo6y0MVc4S0hoEZplAbxdk4K88kX-88j5b7DPesvWzlV8TtHW_a1fJQvLba5v7kErtDAOClOwTF&key=AIzaSyBYcPiYiRpyHLRmISD7EGQbgnAAUt5Giic","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AaVGc3kbACFC_rvlGOXHtjQTm6PwcsFlo_g5nECNXLn5h_DC9qoGI-GFGowKYu41305zHdeuhN1XP1wokj9mj_LC2mIEfab1PJdPn8w3eAn1kCWgLXmQsSWY1ngAUW6P6fDctIX2o9FTtjHM8P6qKYW3RTA-LmNrNo_25i3MwP3Q1t7T04DC5GBzno-A37BSebLmFv9hVDTN4AfvksnlLAEoOPD6N0ytFys7UFHEGn1We6_XJjGTk4ihMFgpe7daKfPauhgM7MBHEWk5qDW10ywg_crPLKn3gHmOXmb7JneOABRoEezzES2McaCq30MM2BbuZ3a2JbJOnQBFD_jbNHtuVp0KD02ZMZ5ZgAyuXQLJhc5Ids2bwjLt7BwuKVTWNVCIbhCnc37EH66R3JIfxXGmLt9dZywHJKvWbBXLOfWfN7zBGzyU&key=AIzaSyBYcPiYiRpyHLRmISD7EGQbgnAAUt5Giic","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AaVGc3nitA9R-9BezHXCqkUnIr0pW9eTG1-TJ4ocfBfpQ8db-FEQOkYjF2COXSsdIvYMo0CjHuexcTm9Fxab1pnnJ_-xW4cW10LRXJiGytNDzGgxTbK3EQsrMaJ_YzMonCd8VX7i6kPcV5L-K4gygYdZSQleIyu0KnE8pZau3h5t0RVb5737A6aU4EdcB61JoLpA_2sfllvuBEM66vZt3d_vOxQlA5ZOok4ybnSCjgdv0ajbwseSi7jqEemyIfAzN52yP3Ek9-xTcq0Vfe2k71cWt_Y5IW-yOmrOCSWYAczMawogqSHVWUPSlRO7yz_SsnW8ASikJeEw2PbARDYN4FEsOqDIfVIGmbyt1FF7n20zEKa4aihOfSLXwhtP7QbM7XzlSdguF_k00AP9LZ5SOLqmjdAxPI4gOXhBaojnNUxQg6Ro8fDv&key=AIzaSyBYcPiYiRpyHLRmISD7EGQbgnAAUt5Giic","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AaVGc3nhAgAP_ITA7inJSvdJSB8Z5oTVHQqrXa8zNMB1PTg44uGHSh9JjrSt8MBItiGc9dfoT1GPwow29jFCNroFRwZtQ8zMeuPK52jT7cYj2vg8DG2UIsq9OumVEhNNZNGbIuxZZgH6R1i_S16XiTEUyWufj2HO4NDUaZ6PGX_uZ4p5JiQ17w08kVTni4TDexGZ2K4RJJ2HGJU9iCKzqoUdIcN1qAoOZuEkP9Zex5p8zWrDeM7uIJdqt4gi10wdLysr_cCkvyWCobDMghwAbFO3u_tL_Htu9a7kaKGGfd7ui4uaO2UscHz_IIOuY7YeUx00qlgCPT-ETh8nBEKNX-8UOQC8MJZ7K3tJs0VrbMYcT0f_pDI1fekjhHFn8bH0CITM8SatrM_7bpRMiPz8hqlSX7kh9fp3Yf8qQzUaYIM-IBAiqvQ8&key=AIzaSyBYcPiYiRpyHLRmISD7EGQbgnAAUt5Giic","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AaVGc3mXYc7BplbN9uCC7T3LPgswHvRqhuxDfmpoClyw2GE1YiCiNYE2Ku8_DegY2Gtc5rh6rqs-SFn2pvAJXtNg_jkWbD-5TXFby2mNkL4VXZVc8lrZBKeG8G6lqda1Q50ixVhHGnEjVd3oRFO3XisCyGBTHYH50SkszzENumg59gjTG0hoUUWM9hKSsObp3A84wmHlkislnb7jYkzyexP6Y8FD6oofGxVzhTZPIwP7iVhk85s33kjf36q7N7M5g7KWbzLWA2yy0N1mkHRYErOc29P_LJjZpCsZFhkeyPvYs5AqLjZCT7H-HLq_0rT0eJA6bpDjsFukAviGZEO1yGSqAbddL5YgXF3U7BHyhR440UwTb4N9x1oreAXLKRLeGaGt1oekLuhLKnXiGr-x85qDOxUQK3Yg4MuFXKyH3vdEzp-P6KU&key=AIzaSyBYcPiYiRpyHLRmISD7EGQbgnAAUt5Giic","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AaVGc3mi7lYl4ndIT6TOFmYzYf38NT_b3cgGFtB_ml0D4Y5sadfttxVHxHAMLR3EygiZ08iVJWAWC8Cx-L04Zpscjs5RnqB3zB05YlYs2WECtJfoOWhWpGIPO0MNcK2foldQSJy6AZM5P66_7pOiThdwpVEisDLPbIdK47_Y2c-HR31udRrG2G5b7vwgdRl1iTG4Rq43vfmsBWOVMjrnsoUjed54un92KI9AnDOfs8ZX7K8pDFCZkJUPKrrkmiKsOqfJ2oEo_Zp1vstD5Mm2IoA0DMCE23ZEhtMWSbRD03LPbQ95Jrtwfn7q2qapE9tLqfrVz__Qn2aAx68wzG0QNWOTvrBWs19DRPHmWgk8sXhyzELux5OvmJkhY7oxCip4GG9685g1I1lvoerxlSuco82t7Y36JCEs3SEtDlC8j2G8NS7mTkbR2AytUSlP75pmsMxv&key=AIzaSyBYcPiYiRpyHLRmISD7EGQbgnAAUt5Giic","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AaVGc3ngJU-v7_vGrkQBHSrFTTrddXS-nodweK_3KgcXMmsuCjoWGwGj0nwzIiJng7QJqyscGiVpEYHoNREzDSr5akEHCpz734MMXVdIcpcqfVNsYwad33I4-_w-Sj9QzdiXONrhJzHejGE4lQYcap70QGMM-IfwimEpG5y5CHmi87aAXXlN_E5IqY9NYEgUD8YCsPsByivsMtYzLkWXawnxn-YHeE6Qdqa3gPtD9GCCO7HiJOY79Gsnk91qBSnYjcyKRVAC0NAf6MM1RwcJWwYODmz6TmCu9y2Jo0pll-vcEsCcFM2T0SMP1YpIXcYIn5IvRy_H4jV9-gnp4WCCOdqDZlNrESYRQGuzX_8ecx_gqUviHxBHR49vPGo35RNMeI4s7SU53o-ubEbiA_j9FILO4qVaEg-SyEHn6Hc-mzqfLxfELrf9&key=AIzaSyBYcPiYiRpyHLRmISD7EGQbgnAAUt5Giic","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AaVGc3mzYDnxe9zWsQOBixBIPMWxIModDd3zvBN33y7QPV3kFCaWC9oyujdfSzjt6GQM1AzO6UjQf5SWwLYSF8FogivW4noKzefNDQtCq3_bBSq_MtqLCtF82STDQsUYyN-_jtSCJlDTS0foAWrEH4ufGenZBVaFjVvbW-h7DlkbBEiNf3VpGyf7ltVr--d830FYiu4nNiskQHYb4puROo91nSbQmdMOIHqLN_vbxFnHAkKJRjqHfiaK78ct--oUGVIq0xK1Kd9gjkv0rhqHSmUh5LS3lEMFMKyHbLiFCVOcxWnCXgdYm0g5RJquI7PwNYB9GVDw4Q8gGg4CBICCX-zlttN_3ckRKAaJYh4ehOj3h4JzF1hF1CaUypNcM5TvpjA3_nIToC9uiPrXBrkqT8EYzdGCw5PLzbGolLyrM5RMNC0&key=AIzaSyBYcPiYiRpyHLRmISD7EGQbgnAAUt5Giic","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AaVGc3kc16LBWtcJ3PO0awv4Yl2POcSC-91nQoAXrdQaIX5qZEC_kCBbaWqqJz6ZpgedSPEvA5uvH8d4b_WZutXIiDN9Ggh31-xdSRGJRLEEMMM18GrEjmw76SLkIlx-jtZd2qARvRhvf10V3nP3alCQXHyIYUfBhPRWj6N8iv5DvHKhholEoFRtzFQ-Sd17I87GIbcQm2DrszZS_crSx5fMuaWJxKM-xUaQefz3yy3HOuAvZ7UHHALvK4WshZYowXjkt8G545k0iuNtgl9naJfqNEyY5YaQ2ipAz5mjgMY7PROPNT_Y5lZHqqdEfJWDHvrpDrSDYBY5y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