{"business_info":{"name":"Varsity Lincoln","description":"Varsity Lincoln is a Lincoln dealer in Novi, MI. We specialize in new Lincoln, used cars, service, and financing.","primary_category":"Lincoln dealer","address":{"street_address":"49251 Grand River Avenue","locality":"Novi","region":"Michigan","postal_code":"48374-1206","country":"US"},"contact":{"telephone":"(800) 240-8685","website":"https://www.varsitylincoln.com/?utm_source=google&utm_medium=organic&utm_campaign=googlemybusiness&utm_content=websitectabutton"},"hours":"Monday: 09:00-18:00; Tuesday: 09:00-18:00; Wednesday: 09:00-18:00; Thursday: 09:00-18:00; Friday: 09:00-18:00; Saturday: 09:00-15:00; Sunday","geo":{"latitude":42.493437,"longitude":-83.5347186}},"recent_reviews":[{"author_name":"joseph mashni","author_url":"https://www.google.com/maps/contrib/117107251234086653696/reviews","rating":3,"text":"sent my car for the first oil change and recall fixes.  had a pleasant pick up. and delivery a few days later. when the recalls where done. they had washed the car  and returned on time. my issue was the amount of dirt and stain on the back of the navigator after the wash.  there was an item on the drivers floor space that didn’t belong g there. never had a vehicle returned with such poor quality cleaning or vacuuming of internal aspects.  I expected a lot better from a black label service","relative_time":"2 months ago","published_at":"2026-06-22T01:23:03.000Z"},{"author_name":"paulina multhaupt","author_url":"https://www.google.com/maps/contrib/113847034801035968453/reviews","rating":5,"text":"Love our 2022 Aviator Hybrid from Varsity Lincoln! Working with GM Jere Law on the sale last week was absolutely wonderful. He was straight to the point and business-like yet found a way to combine just the right amount of humor to make the process truly enjoyable. Since we live over an hour from the dealership, Jere and I communicated via phone to make the deal, and then we drove out to the dealership to meet the team and pick up the vehicle. Finance Manager Stephen Elzein was also top notch! Thorough and responsive, Stephen is the epitome of professional. My overall rating? 10 out of 10... no notes!\nI will definitely be coming back to Varsity Lincoln.","relative_time":"11 months ago","published_at":"2025-10-13T17:22:15.000Z"},{"author_name":"Taylor","author_url":"https://www.google.com/maps/contrib/110948297254469291414/reviews","rating":5,"text":"I had a fantastic experience buying a car with Varsity Lincoln. This was my first car purchase and I was so scared but the team took care of me!! The general manager, Jere, was incredibly kind, patient, and knowledgable. His whole team was fantastic - Shadow was great! I can't remember other names but each person I interacted with quickly changed my perception of car salesmen. Every last one of them communicated with integrity and patience. Could not recommend enough.","relative_time":"4 months ago","published_at":"2026-04-23T13:54:33.000Z"},{"author_name":"fudwa fawaz","author_url":"https://www.google.com/maps/contrib/108185132190980094113/reviews","rating":5,"text":"We had an outstanding experience working with Racha Hodroj at Varsity Lincoln in Novi while purchasing our Lincoln Nautilus. Racha was professional, knowledgeable, and incredibly helpful throughout the entire process.\n\nShe went above and beyond by staying after hours to patiently walk my dad through all of the vehicle’s features and options, making sure he felt comfortable and confident with his new Lincoln. Her dedication to customer service was truly exceptional.\n\nTo make the experience even better, she personally delivered the vehicle to our home, providing first-class service from start to finish. We highly recommend Racha to anyone looking for a stress-free car-buying experience. Thank you, Racha, for your professionalism and outstanding care.","relative_time":"2 months ago","published_at":"2026-06-20T19:11:31.000Z"},{"author_name":"Karen Sternberg","author_url":"https://www.google.com/maps/contrib/103052166016409499699/reviews","rating":5,"text":"Best experience I have ever had in all the years of buying Lincoln vehicles!  Jere Law, the GM there, treated me like family.  I was so happy with my new Nautilus and the exceptional service I received!!!  I am so grateful for Varsity Lincoln and the awesome people there!","relative_time":"a month ago","published_at":"2026-08-06T19:44:44.000Z"}],"latest_posts":[{"name":"accounts/-/locations/3771460524842015106/localPosts/6821395203529078121","summary":"Protect and personalize your vehicle with genuine Lincoln accessories at Varsity Lincoln! From custom-fit all-weather floor liners and versatile roof rails to smart cargo organization systems, our parts department has everything you need to fit your lifestyle. Visit the Varsity Lincoln parts counter or shop online today to upgrade your ride with OEM quality accessories!\n\nShop now!","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://www.varsitylincoln.com/order-parts.html?utm_source=google+business+profile&utm_medium=organic&utm_campaign=service&utm_id=GMB+posts","call_to_action_type":"SHOP","create_time":"2026-09-22T14:15:25.553337Z","update_time":"2026-09-22T14:15:25.553337Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKEKXG1K-B-O3ldA","media_urls":["https://lh3.googleusercontent.com/p/AF1QipOF1BJs_x0Si_lmk9pkITdG8tdwnepbo9oUShD9"]},{"name":"accounts/-/locations/3771460524842015106/localPosts/8437399441222399728","summary":"Thank you to our amazing community for making us your trusted luxury dealer.\n\nLearn more!","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://www.varsitylincoln.com/?utm_source=google+business+profile&utm_medium=organic&utm_campaign=service&utm_id=GMB+posts","call_to_action_type":"LEARN_MORE","create_time":"2026-09-22T14:15:02.630304Z","update_time":"2026-09-22T14:15:02.630304Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKEKybkOmWj4O-fw","media_urls":["https://lh3.googleusercontent.com/p/AF1QipMJ3i2_PuJwSas-Fk6ivI2Q-9K8o5YugCLljXeZ"]},{"name":"accounts/-/locations/3771460524842015106/localPosts/1314484504801745341","summary":"Experience luxury efficiency with the new 2027 Lincoln Corsair Hybrid at Varsity Lincoln! Combining sophisticated design, advanced technology, and eco-friendly performance, this hybrid luxury SUV is built for your daily drive. Visit Varsity Lincoln today to explore the 2027 Corsair Hybrid inventory, learn about leasing options, and schedule your test drive!\n","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://fullserviceagency.formstack.com/forms/2027_lincoln_corsair_interest_form?utm_source=google+business+profile&utm_medium=organic&utm_campaign=service&utm_id=GMB+posts","call_to_action_type":"BOOK","create_time":"2026-09-22T14:14:33.677911Z","update_time":"2026-09-22T14:14:33.677911Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKEMjqlueM4pPrygE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipPknBrHxpGZ88sZCli8z1L5p0oMJVcZ9hAsCcy9"]},{"name":"accounts/-/locations/3771460524842015106/localPosts/2836799992414060923","summary":"Drive home peace of mind at Varsity Lincoln with Lincoln Certified Pre-Owned confidence! Every CPO Lincoln undergoes a rigorous 200-point inspection and includes 6-year/100,000-mile comprehensive warranty coverage Discover premium pre-owned luxury vehicles built to last. Visit Varsity Lincoln today to explore our inventory and test drive your next Lincoln CPO vehicle!\n","language_code":"en","topic_type":"STANDARD","call_to_action_type":"CALL","create_time":"2026-09-22T14:14:07.949072Z","update_time":"2026-09-22T14:14:07.949072Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKENmZ_cKfxefCzQE","media_urls":["https://lh3.googleusercontent.com/p/AF1QipOGjM4j7Z11g5j5AGpwCmOTnkH7x9N529sgGrXD"]},{"name":"accounts/-/locations/3771460524842015106/localPosts/97208646236629568","summary":"Weekend getaway plans loaded? Tell us where you are driving your Lincoln this weekend around! Discover top routes, scenic drives, and vehicle readiness tips. Learn more at Varsity Lincoln.\n","language_code":"en","topic_type":"STANDARD","call_to_action_url":"https://www.varsitylincoln.com/?utm_source=google+business+profile&utm_medium=post&utm_campaign=service&utm_id=GMB+posts","call_to_action_type":"LEARN_MORE","create_time":"2026-09-03T09:53:57.503576Z","update_time":"2026-09-03T09:53:57.503576Z","search_url":"https://local.google.com/place?id=7033989284385582315&use=posts&lpsid=CIHM0ogKEJjZpsXYlNSACA","media_urls":["https://lh3.googleusercontent.com/p/AF1QipMW3_ukc_4lCmc3M4Na6kvKrdnFm9iyxRjMoAW-"]}],"image_urls":["https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXSdo5alGTsnxAcGMVHPmqe_tNh1BOq7pqdxWto-qSfqc7GDO_7lpHFNyhyoKOD0UHhGPsea2LUMNjYuHsnf-70UFDxeB6dgvb-5hx9ltbZCTSIjVF233mQa46GUH_g8EQwKtmsX67dcvikkQqHPiqd-Oeqy_AKIBSDBPpMq7mNuziggVig2ZAGxY0RmL_OAyX80bgFOqFc4EqoMBA_OFE3ctZVnNCkAoZv7bkoz2PftSUbiIMua5zBE4KwpOd8WzRBo0VopZow05xchkUuzTj6jvTcKPzMixdtsJOXngMIFy3CoFOB2sintb77PVTV_W0kqflDs2EOGSZDmBWZd-dNNnNPzf1zOL5owQWkiVCBClwHzVjZ8OHDLt1i97q6C-8MRplUKzLj1SVv1MMlgIKoPuvRg0sD1kMB9zX710SXrjLvg&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXT71hrd0e4pSHQL6GnNksxyXQLjojFnCZD5vp1tK3iQTpLKByduWQZDxV2V7TnwpAuW_bIXTET07sPu7oxCduygEMfz9BmkvrFyciqAORswFD1kWtm5zKC5k-b4V1MZaAWI5Hr98eJTmyvXYPBwugPdzthmas0Nmw-x4OCkTzRXKv7HjXvQGw86K_KTbl3GL0v-j-GjwA7cZvOpX4Zq6auCraO-Rfm6KPENrKA2GTF1V_CZYLWTBDs010KT_ule0uyS82TQQS6l17jUjV-p5QWDwDAStXFvDQiKjlvDumKd23MnhBlDLxXjrXpueOVpdbfmdFyCeC7wKHwf79TD7xf3KrlmERwbayOM60BemMneONhe9PtvKiBgV_KhpvlJ-qpE0mXbE1ytmS0X_q3Gh-dcm53obdgEF1yanUsaBqO2Bn9G&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXStdwxMIMEGAa7dVwEi4GBVG62cVdEUbIVXXrE1sm0sdcRiyrPYPloSuVXzxypwQ5kGSHuY5zI9KkWpBkFKHajmKpBl-zsWe5d6pgbOLXL6URPwUHpTkooh3Abso3m7ijKi0e3V3QszC-OP4H9u66R-_Bm9AWcLPiKr5KoErma10XzsjBg2qScNxa5naxsbQYnk5hT7OPbdHfazfxqBSYp4PgQ-ORtsF-XolVCv2GoXj5XjunTksd_w1PVLWl_TcoxQ94lw5Xn5IXM8DQDqoqpYJjRN5uwT6qfb3XWAZcns_HwVTm1Sj6Dh1ZfTzStNL4E0AI5sxbMBIWuAzsT9sjNcCSDN5I2nokgBifkbwhjz4I905sZ0oaL1_G3uuXNvv0xvhSuKcm2QxjjyYG2ppOGzTNqfxzbENLXbILbxAfPBw9liuEJhO4_FMGYlqZIk&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXR0cM8IS_HgsnJKil---jUchziDdZ3mXnbBXZWUNuN4FcFpGLvoWHeaFO9emMBDDd1--qoupXhZn-i_8roYYsQBsFZoRyofM8Xmp113APu05rsEIRQsbS9DHaOR2r1enR30UT-jGr2KsGAsxbUrbU-9sPSMu68pciIcz9NN3c31nRHL_T3S7yfCSPNGIccGRidxPX4wyVUV61gnxni_3hMULvgImU1Gtig8ltstSTXonE53iHaP6B8P07wlJr106UzYeuGjL1axa52UwbMHTqRcaRVje576tN-XFZ4hPQEEg_jqlOsbmQj2tzNXe62AqUmEHck5IP52P0gngs1eVuQYHplP9xpVdHqv1osGIG2AOYnbcoHt5-l8NqnGsGArB1UHWJN99OQ42s0KJb0iFgzAUqJcVPBJl498fZUnvNva_rdU&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXRn-QqpfPKKSJtgc9u6xrWTtTGOI8rxgfEp3YdBtGgKtnPvZA7Ib30nBuRFEmLvdYQ-MhVrygdsiAgbU8gTwZ3vOPzi1HKPBefe2eiBTImDztkgxKyj58WvTUk4FtPY4Q1Bqu8d6YlI1WUu0bMMCQpQz64OhtkwRHWtGDd0gMTet2LCXDHHTh95cC0HJ4Dho10ZMnsFnvIAv6T7tDXJ9P-MVhY4fv3cxw-1CbyeECjgAaWzk-MOMfZVQePSSBTMySWVRpBFqmIKpNUNfT6t5t5CJWpdnnfxGo-N97ksqTXSfFg2cEtdjwxROBs0M319GinJho-KkRklGyNVWJCKgS3zIdqY7Hpk-LiFcaz4B18Pk8MbNOwWl0ASDJRO10uw30y1Tc84d67j-LnP9bCCoNZ3erlpYV9Rm-nY4EixGMNggqk&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXTgmetRNqSnXuytBTRWYTcz15ck0zgN5EEvl16jJ3Ap2lOOAeNny99dwH_o1N-cp6br6QG0w4uDcSgW69qP7VZdMnCr3hymLKvZJl0Iao1mQq7g9ObHYm_VSgMHNcMT5qQS7_u4BS0GGu_3bUVl0L5nc_iwz-zEy4Sr5onB9CP7n9VNv429JSLUTJp0vPDXCvQV49TuQhfeXMIE0VMWRt9Qwv4OjwVpVNetjVyVsL5_pKfzku8mmWjmegs6y7sWgkQluc7nDW600vu6DROzdKcHlFlYPTx_uGSd9Wdbg31mnJIPvWJKA2y0vnVyaY6A0HWpc7jGFDSijiSNngLVM5MY8JrBYJ-9OaD5RcpzsLdYUFVF2NDx6-bDZqGS7VDz9JdZCfnRcs1xLxk1AdZ79_qfT_gwNxljpWNNfl_duRoOeahY&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXSpwcsGG8SJ6jW6hwLpJKJo9ZLM2eqMqhSIFYTz38Ktf2QOAvEtidirvVup_vlNUXb_vlDiaxS8Jdl0Clp70HdKHoRXklj64F5vm4u1L1E4PrE-dNyElqBdfDyHEnGCfYUv_E3SEz91cqe5nlNvH0Y5cn2wh9lETXal-87OIh01rvG9kNxTH_K0OqAU9XU1NladlbA2hHLWE6WR3Wz-Cvh8RVaUq1wsQPcs6QFMrI_Zz3SJyt_JwywLwBEifupXMa2bLozvcTO-ZW0DIj_r0KnXIWOL0y-ZAHuWVmXbN2qZBLKYjFbMcvRxyDhKRFJNNWKcla7sblkOc1sw0gO7-deCt7RkeKO9z3yn0mRvve5ttXxfbXiRiWPNClQTe3P8wigK5zpHhU0TcSi0nHTUgkI0yn3wtWo-TfXIndf40ogSZ4li&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXR2MgQWQyqzugMdkbl299eCVZ-WjRQC4pieor8AWdcQgbIYcKWV0Sb5hqIQI9Af54KihgJcVdHyYjgl5xRVPfn6XebA-x8PyYKoYt7jXWqbQhwxEeslTa4IVDqxAbbnES-q_oMnGBL8JNHcj5TzM6eMSzgdWpryMdmFIfNwN6MxDlnRPqLi3ZbplQuWm5IBcg6feJkJ65n89sIvwdeg83wDd3apnVKNnIHSIE90bJSpFYwR0CgrtzF0BGtaWjE604gvBmMEGygDY_UFKgim7P67QwwjzLxgm3cPvN8bLDFRdrbUZbIwK7QML89Ulv4creXH1_HkOmrGuFWBzwKZKNFIptPjq-cbteQ1wYjXs95cfqJPa9kVAajBEVz4SdIPh6o9W1cAUjFxA9CwyhOcG2FLRqodn_6sI6qs8miVyTU&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXQmRkWdZidOKGGldIMgS3xXv-zqm4uQjnXQOSOQUake8cI_5BbMHBizDol01vYAaBgxY0XtOJTJKLMnTLhlCLtejsPw088NhfmMlDrjNnp2Th9KtTDLrKASFkd7Jo8l_p744CU1jrAxqWbAt23uOad4ymH1A50FO5TNJP4it3Fx9VZQQNTw075gsmKfr7UrK1II6aSSp-ALVRqPSZFK09k6tqZXvjQ3yIJb3WRuqYBs2JU0hb2W84AWZs1Fi1nPiTRZvoga-CV7a3w1SUq07IluEeYjCuPKZLY6j5NFW0nouLOPTPNi1JK_p-VhFQrtaNJYXk0vzhU6746wTong8xMcLBcSKLgEg7Nav7uGALOanjJW65Zb_ledSiuShyXEnCd3WB7OufMJWvWs8J20ZQtIyNZ_AzY1VDHLyNOI7weg3w7cXOGUCLffr_KTcr_9&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo","https://maps.googleapis.com/maps/api/place/photo?maxwidth=1200&photo_reference=AVoNoXQekOnYdTnmyFtPFRILRUH2eoA4kf2sBxbc8e-blFkzbfxH5Mf9gS6IQIvTYJPN4KgdnEkCj2rTkifAOEmbhP2aYomfek1W88YxiTNZhcBdO5KrYF5N0ZUfiiIpVZkfbUg4xDmR-lYnqb0Qv78ELLZDrL39GtbMNq7c-govGA54Rw5wy-gfnenPuwMudQVo6Cpmo5gN4Ad1EajO17r2L7vDK88N4qrX4AEiakQ9m_q3RIRfGuD8Y1Mbxl8T3w3VxCvtRoHruNdpec44H5vf4R-9zt3za9k_s3ZgUdiE9XjqCXMUKGS7r5Xm5-H_SgXu8DplawG7o28cA0Pem6alAVt27AOpgO1v20w-vznWUO9U0LRBbgz1cg7-sqUsFIHIs4vpVjcHgazxAFEs-J04RXbBh8HbKUCjyf69jduX0mB0FUI&key=AIzaSyDzi9E-XdtbElfUjPJWU46QmfFPsNBKDQo"],"gbp_meta":{"is_connected":true,"connection_method":"OAUTH","place_id":"ChIJq5aQMOSoJIgR6-y0ify_nWE","location_id":"locations/3771460524842015106","average_rating":4.7,"total_reviews":2877,"latest_posts_status":"AVAILABLE","last_sync_at":"2026-05-15T15:30:55.097Z","synced_fields":["name","primaryCategory","address","phone","website","geo","placeId"]},"generated_at":"2026-10-08T03:07:28.151Z"}